Lollapalooza is once again an in-person festival after a switch to a streaming-only gig in 2020, but that's not the only big change for fans. Hulu has become the exclusive streaming partner for Lollapalooza 2021, and will stream the Chicago event to on-demand subscribers between July 29th and August 1st starting at 2PM Eastern (1PM Central). Yes, that means what you think it does — Lollapalooza won't be streaming on YouTube like it has in recent years.
There's no extra charge, and you can watch if you sign up for a free trial. The Lollapalooza 2021 lineup includes plenty of big names, including Illenium (July 29th), Tyler, the Creator (July 30th), Post Malone (July 31st) and Foo Fighters (August 1st).
Hulu has streamed concerts before, including a Black History Month show in February and a Summer of Soul tribute on Juneteenth. However, this is the service's first exclusive live event. It's a big bet that livestreams like this can translate to more customers, not to mention draw attention away from free services like YouTube.
Whether or not music fans follow is another matter. YouTube is still a go-to destination for live festivals like Coachella, and that may be what virtual concertgoers are expecting. There's a real possibility that many would-be viewers will just skip Lollapalooza altogether rather than sign up for Hulu, no matter how easily they can cancel service afterward.