Most of the recent updates from Hasselblad have had to do with the cameras popping up on drones or costing $48,000. But the company is still working on the mirrorless medium-format cameras and accompanying lenses that built its reputation. Today, it announced a handful of updates, including an evolved X1D II 50C camera, a new XCD 3,5-4,5/35-75 Zoom Lens, the Phocus Mobile 2 and details on more to come.
Source: Hasselblad