How do you make a point-and-shoot camera appealing when the smartphone in your pocket can already take great photos? By stuffing a ton of features into a design that's almost as easy to carry as that phone, apparently. That's the principal behind Sony's Cyber-shot HX99 going on sale in November 2018 in the US. It crams a 24-720mm equivalent (30X) f/3.5-6.4 zoom lens, a retractable OLED viewfinder and a flip-up touchscreen into a small 4-by-2.5-inch body you'd associate with standard-zoom cameras.
Source: Sony