Xiaomi's camera strategy goes beyond action cams. Its associated Xiaoyi brand is introducing the M1, a Micro Four Thirds mirrorless camera that promises solid performance (not to mention some familiar looks) for the money. This isn't the most advanced camera between its 20-megapixel sensor, a maximum ISO 25,600 sensitivity, and the absence of either a built-in flash or an electronic viewfinder. However, it also starts at the equivalent of $330/£253 bundled with a 12-40mm f/3.5-5.6 lens ($450/£345 with a 42.5mm f/1.8 lens), and bears more than a passing resemblance to modern Leica cameras -- it's a relatively accessible and stylish entryway into the world of interchangeable-lens photography.
Via: Engadget Chinese (translated)
Source: Xiaoyi